Optimize Your marketing with Behavioural Segmentation
Drive Sales and Boost ROI with Targeted RFM Segmentation
This use case demonstrates how businesses can leverage behavioural segmentation to enhance their marketing strategies and customer engagement. By analyzing customers’ interactions, purchase history, and online behaviour, companies can divide their customer base into distinct segments based on their actions and preferences. This allows for more personalized and relevant marketing efforts, improving response rates and customer satisfaction. Understanding behavioural patterns also helps businesses tailor their products, services, and communication to better meet customer needs, ultimately driving higher retention and loyalty.
Key Benefits
The behavioural segmentation allowed the client to target the services they offered different customers which led to saving of £40K per month in direct marketing costs.
Business Challenge
A large gift business needed to understand customer behavior on their website beyond transactional data.
They lacked insights into customer behaviors, hindering their ability to customize services and optimize direct marketing efforts.
The business aimed to personalize services based on customer behaviors to reduce direct marketing costs.
Our Approach
Examined digital data sources to assess the availability of behavioral data.
Collaborated with the business to understand their promoted services and their performance in direct marketing.
Accessed relevant systems to extract necessary data for analysis.
The Solution
Utilized digital behavioral and transactional data to conduct behavioral segmentation using unsupervised machine learning techniques.
Integrated 41 variables into the analysis, including feature engineering to create 5 actionable customer segments.
Tested and validated the segments by customizing services offered to customers, ensuring the effectiveness of the segmentation model.
Business Outcomes
Implementing behavioral segmentation enabled the business to tailor services to customer preferences.
This targeted approach resulted in a monthly saving of over £40K in direct marketing costs, while maintaining or improving response rates.
By understanding customer preferences, the business avoided spending on services customers did not want, thereby enhancing overall customer satisfaction.
Features and Capabilities
Unsupervised Machine Learning
Discover your hidden pattern in customer behaviour Infohensive’s Behavioural Segmentation solution leverages advanced unsupervised machine learning algorithms to identify patterns and segment customers based on their behavior. By analyzing large volumes of data without predefined categories, our solution uncovers natural groupings among your customers. This sophisticated approach allows you to gain deep insights into customer behavior and preferences, enabling more effective marketing strategies.
Enhanced Targeting
Tailor your marketing efforts Our solution enables precise targeting of different customer segments with tailored services and marketing messages. By understanding the unique behaviors and preferences of each segment, you can create personalized campaigns that resonate with your audience. This enhanced targeting not only improves engagement and conversion rates but also strengthens customer relationships and loyalty.
Cost Reduction
Achieve Significant Savings Effective segmentation reduces direct marketing costs by ensuring that your marketing efforts are focused on the most relevant customer segments. By eliminating wasteful spending on undifferentiated mass marketing, Infohensive’s solution helps you achieve significant savings. Our clients have experienced savings of over £40K per month in direct marketing costs, demonstrating the powerful cost-efficiency of behavioural segmentation.
Advance Analytics
Get Deep Insights Infohensive provides advanced analytics capabilities that offer deeper insights into customer behavior and segmentation results. With our comprehensive analytics tools, you can track and analyze customer interactions, identify trends, and measure the performance of your segmentation strategies. These insights enable you to continuously refine your marketing approaches and make data-driven decisions that drive growth.
Scalability and Security
Grow with Confidence Infohensive’s solution is designed to scale with your business. As your customer base and data volume grow, our platform adapts to handle increased demand without compromising performance. Security is a top priority; our solution includes robust security measures such as data encryption, user access controls, and regular security audits. You can trust our solution to protect your sensitive customer data while providing the flexibility and scalability you need to support your business growth.
Reasons to Choose Our: Behavioural Segmentation (Unsupervised Machine Learning)
Potential clients choose our Behavioral Segmentation solution to enhance their business performance because it:
- Provides Deep Insights: By analyzing digital and transactional data, businesses gain a comprehensive understanding of customer behaviours.
- Customized Services: Allows businesses to personalize services based on customer preferences, leading to improved customer satisfaction and retention.
- Optimizes Marketing Costs: Reduces direct marketing expenses by targeting customers more effectively, resulting in cost savings.
- Enhances Decision-Making: Empowers businesses to make data-driven decisions, optimizing strategies and resources for better outcomes.
