Enhance Target Accuracy with Predictive Demographic Profiling
Utilize Look-Alike Modeling to Predict Socio-Demographic Information and
Boost Revenue
This use case explores how a telecommunications company used predictive modelling to identify the demographic profiles of its customers based on their usage data. By analyzing patterns in calls, texts, internet use, and other factors, the company developed a model to predict customer attributes such as age, gender, marital status, and education level. This enhanced understanding of customer demographics enabled the company to offer more targeted advertising opportunities, significantly increasing their advertising revenue and improving overall marketing efficiency. The ability to predict demographic profiles from usage data allowed for better customer segmentation and more effective marketing strategies.
Key Benefits
By building a look-a-like model which predicted socio-demographic information for mobile customers, the advertising sales team were able to increase revenue by 35%.
Business Challenge
A large telecommunications company in Asia sought to predict sociodemographic information from usage data.
Their goal was to better understand their customers, enabling the advertising sales team to sell targeted audiences to advertisers at a premium.
They needed a predictive model that could score customers based on their sociodemographic profiles.
Our Approach
We collaborated with the telco’s research team, who had sociodemographic information for 30,000 of their 150 million customers.
We explored their usage data to identify the most suitable data for the model.
For the final analysis, we used data from the 30,000 customers with sociodemographic information and an additional 100,000 customers.
The Solution
We developed a look-alike model using telecommunications usage data to predict sociodemographic information. The data included:
Calls, texts, and internet use, along with volume and time of day
Number of different mobile numbers contacted
Recharge and bundle purchases
Monthly cost/revenue
We built several models combined to predict age, gender, marital status, and education levels.
Business Outcomes
The look-alike model was deployed across the full 150 million customer database.
For specific customer groups, the company was able to sell targeted audiences to advertisers, achieving a 100% increase in cost per thousand (CPM).
This led to a 35% revenue increase for the advertising sales team by leveraging modelled sociodemographic information.
Features and Capabilities
Look-Alike Modelling
Precision in Predicting Demographics Infohensive’s Predicting Demographic Profiles solution utilizes advanced look-alike modeling techniques to predict socio-demographic information for customers. By analyzing existing customer data, behavior patterns, and demographic indicators, our solution identifies similarities with target demographics. This predictive capability enables businesses to understand and target their customer base more accurately, enhancing marketing effectiveness and customer engagement.
Targeted Advertising Campaigns
Enhance Marketing ROI Our solution empowers businesses to create highly targeted advertising campaigns based on predicted demographic profiles. By tailoring messages and offers to specific customer segments identified through demographic insights, organizations can significantly improve campaign performance and return on investment (ROI). This targeted approach ensures that marketing efforts resonate with the right audience, driving higher conversion rates and increased revenue.
Revenue Growth
Maximize Advertising Revenue Infohensive’s Predicting Demographic Profiles solution directly contributes to revenue growth by enabling businesses to optimize advertising strategies. By predicting customer demographics accurately, organizations can attract more relevant advertisers and command higher ad rates. This strategic advantage helps businesses capitalize on market opportunities, expand their advertising revenue streams, and achieve sustainable growth.
Data Visualization and insights
Actionable Insights Infohensive provides intuitive data visualization tools and insightful analytics dashboards that transform predicted demographic data into actionable insights. Visual representations of demographic trends, customer segments, and advertising performance metrics empower businesses to make informed decisions quickly. These insights drive marketing strategy refinement, audience targeting adjustments, and overall business optimization.
Scalability and Security
Flexible and Secure Solutions Our solution is designed to scale with your business needs, accommodating large datasets and evolving market demands. Whether you operate locally or globally, Infohensive ensures robust performance and reliability. Security is a top priority; we employ industry-leading data encryption, access controls, and compliance measures to safeguard sensitive customer information and maintain data privacy.
Reasons to Choose Our: Predicting Demographic Profiles
Potential clients choose our Predicting Demographic Profiles solution to enhance their business performance because it:
- Enhances Customer Insights: Provides a deep understanding of customer demographics, allowing for better audience segmentation.
- Increases Advertising Revenue: Enables the sales team to sell targeted audiences to advertisers at a premium, significantly boosting revenue.
- Improves Marketing Efficiency: Utilises predictive models to focus marketing efforts on high-value customer segments, optimising resource allocation.
- Drives Strategic Decision-Making: Empowers businesses with data-driven insights to tailor marketing strategies and improve overall customer engagement.
